יציבות שרשרת המזון

The Innovation and Sustainability Lab-

Turning dreams into a work plan.

The organization promotes broad change processes while harnessing a variety of stakeholders in the "Sustainability and Innovation Lab" model - which has focused for the past nine years on reducing food waste in Israel and the stability of the food chain.

We’re not alone

Food waste has become a global challenge and garnered much attention around the world in recent years. People are throwing away more food, and according to data published by the World Resources Institute, this phenomenon has become a highly influential factor in greenhouse gas emissions and therefore in climate change.

Due to the scope of the problem, in 2015 it was decided that one of the global goals for sustainable development of the United Nations, goal 12.3, would be 50% reduction in food loss per capita by the year 2030.

An Israeli family of four, throws away 1,152 kg of food a year. Equivalent to the weight of a hippopotamus.

We’re not alone, but we are leading…the food waste challenge in Israel

According to data from Leket Israel and Israel’s National Insurance Institute, while the average Israeli household throws away NIS 8,088 worth of food per year, about 300,000 families in Israel are suffering from food insecurity. That is, we throw away meals that are missing in other homes - this is a painful gap in Israeli society, and it requires a solution.

Among the OECD countries, Israel ranks second in terms of the amount of food thrown into the trash every year. According to a report by Leket Israel, we throw away about 2.4 million tons of food every year, half of which could have been salvageable - that is, suitable for human consumption.

When we throw away food, we pay the price financially and environmentally. Food that is thrown away is actually a waste in resources such as water, energy, land and more. And in addition to that, disposing of food has environmental consequences such as air pollution, groundwater pollution, packaging waste, etc.

What does this have to do with sustainability?

Food is a basic, existential and sometimes also emotional human need. It’s responsible for the day-to-day functioning of our bodies, and it is present in important events in our lives with a connection to a familiar past and an exciting future - food is part of human culture around the world. As food holds a central place in every person's life, so does its production and use - these have social, environmental and health-related consequences, and these various effects apply to millions of people.

If food is so important to us, how is it possible that until now regulation and activism in this area has been so limited and isolated? How is it that there is no central entity in Israel, with a clear and fixed policy, that regulates the issue of food in its entirety?

The time has come for us to treat what is placed on our plate with attention, appreciation, respect, and change old habits while adopting new ones that will make our lives healthier and better.

Throwing away food directly causes a waste of energy, water, land resources, fuel and money alongside the fact that it increases the consumption of unhealthy food, the use of transportation, air pollution and nutritional insecurity

The implementation of the laboratory model in the field of food was officially launched in March 2016, in partnership with over 40 organizations from all sectors:

the public sector
The Ministries of Environmental Protection, Education, Agriculture, Economy and Health, Tel Aviv Municipality, the Food Branch of the IDF and more.

the business sector
Unilever, Tnuva, Dizengoff Center, Dan and Fatal hotels and more.

Civil society organizations
Collect Israel, Give, the Israeli Forum for Sustainable Nutrition, Adam Teva and Din and more.

Academic institutions
The Interdisciplinary Center, the Bezalel Academic Center and the Porter School of Environmental Studies of Tel Aviv University and more.

How are we leading efforts to reduce food waste?

TNS Israel views multi sectoral collaboration with utmost importance in creating solutions to current challenges. For this purpose the Innovation and Sustainability Lab was established, the first operating model of its kind in Israel, which strives for collaboration between relevant stakeholders.

The lab's working method is aimed at creating practical, innovative solutions that can be replicated and scaled, and that will cause a substantial and long-term change in the sector they target. Together with the partners, different types of solutions are being tested, including policy measures, development of new products and services, education and information processes and more.

After examining various issues in the field of sustainability that require attention in Israel, we decided to apply the lab model to the issue of food waste. Now, sustainability in the food industry in general, and food waste reduction in particular, are at the center of our work for the coming years.

What is Happening Now?

Expiry dates and dynamic pricing

Activity in favor of regulating this issue, and establishing more accurate and correct criteria.

In addition, this channel is designed to promote a broad move against the retail chains, in order to solve market failures, and to encourage the sale of products that are about to expire, thus preventing them from being thrown into the trash.

about dynamic pricing

FoodTech for Food Waste

We took it upon ourselves to connect the worlds of technology and sustainability in a product called Masa. The idea behind Masa grew out of a desire to prove that it is possible to produce an extraordinary, beautiful and enjoyable evening, accompanied by the values of sustainability. A sustainable evening, which is planned and designed with people and the environment in mind, serving rich and healthy food while reducing waste, relying on local food, saving food, without using disposable non-perishable utensils and so on. At each event, new and refreshing collaborations are created with technologies, artisans, creators, and leaders of interdisciplinary innovation.

About Masa Events

Israeli Convention- Reduce Food Waste

This channel will promote collaborations with interested parties and partners - including large commercial companies and civil bodies - with the aim of bringing about changes in a variety of organizations, starting with work institutions and ending with hospitals and hotels.

The creation of a voluntary and supportive declarative framework for those in the economy who will publicly declare their commitment to the issue, and set targets for reduction, measurement and action. The convention will be joined by large and well-known entities in the economy among the 40 organizations currently partnering in the lab, as well as other organizations that are interested.

Read about the Convention

Reducing food waste in institutions

Food waste in large institutions, as in households, is an issue of awareness. Examining the food chain and highlighting unseen causes of waste are part of the professional skills we offer when guiding institutions towards food waste reduction. From companies to hospitals and hotels, we are here to work together.

Learn more

Raising awareness - behavioral change

Food waste occurs throughout the value chain. As such, we work with various stakeholders throughout the year to raise awareness of the problem and formulate adaptable solutions.

Each year since 2019, around March 12th, we dedicate a week of activity to raise awareness and change behavior among the public. The week is held in broad cooperation with businesses and municipalities, where events and workshops are held.

about Food Waste Week

Promoting national and local policy

We believe that promoting policies to reduce food waste at the national and municipal levels is essential to bringing about long-term change.

Since concluding the Innovation and Sustainability Lab, we are in regular contact with professional teams in Israel’s Ministry of Economy, Education, Environmental Protection, Agriculture and more. Additionally, we are active partners in the Israeli Climate forum founded by the President and led by Dr. Dov Khenin.

Coming soon

first time - Report on food waste reduction in Israel

This report was written to serve as a knowledge base for action and decision-making around reducing food waste in Israel. The report summarizes official and unofficial sources and includes data, insights and examples from Israel and abroad which were collected over six years of work around food waste reduction by The Natural Step Israel . The purpose of the document is first and foremost as a wake-up call and practical source of knowledge for decision makers in Israel at the national and local levels - both in the public and private sectors.

להורדת המסמך

אם הם מבזבזים אנחנו לא קונים

These days Israel is facing one of the biggest crises in its history that has affected most areas of life: economic, social, environmental and more. One of the solutions is dynamic pricing for food products whose expiration date is near.

Dynamic pricing is not a new concept. In Europe, retail chains and supermarkets already use this method, according to which products approaching their expiration date are sold at discounted prices of up to 50% in order to sell as much of them as possible, prevent them from being thrown into the trash and thus reduce the negative effects of food waste.

Retail chains and supermarkets can benefit from additional purchases, consumers can benefit from discounted prices and Israel can benefit from a cleaner environment.

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