ISRAELIS FOR BLUE AND WHITE AGRICULTURE
"Buying Israeli Agriculture" is a project that connects small businesses in the food sector and farmers in the south and north who were affected by the war, and between private, institutional and community customers. Our ambition is to save their livelihoods, prevent food loss and ensure the sale of blue-and-white produce at reasonable prices to all residents of the country.
The history of the project
The project was established two weeks after October 7, 2023, by Dr. Michal Bitterman, founder of the TNS organization/association/company.
At its peak, it included dozens of volunteers, who mobilized to locate, on the one hand, affected farms and small businesses in the food sector, and on the other hand, to create marketing, sales, advertising, transportation and sales solutions.
As part of its work since the outbreak of the war, the "Buy Israeli Agriculture" project has assisted hundreds of farms and small businesses, and collaborated with many diverse entities - such as: the Center for Regional Government, Brothers in the Farm, Order 8 for Agriculture, Alternative Builders, and more.
Our work today
Today, "Buying Israeli Agriculture" continues to create various types of sales opportunities throughout the country for farmers and small businesses in the food sector that were affected by the war throughout the country - farms and businesses of evacuees, maids and reservists, farms and businesses damaged by artillery strikes, and more.
Especially at a time when the cost of living is only increasing and the problem of food waste in the country is only worsening, its activity in making quality local produce available at affordable prices and promoting food sustainability is more important than ever in Israel.
Talk to us
Farm or small food business in need of assistance?
Want to host a great produce fair?
Email us at - ibwa@thenaturalstep.co.il
Or visit us on social media